Personalized Targeted Direct Mail Cards

Effective eye care marketing has three components that ensure its success:

The marketing is directed at your existing patients.  

Your patients are already familiar with your practice and trust you.  We target specific ages of your patients  with products they need.

Your marketing is designed to solve a problem or meet a need.  

We sell them a solution to a problem.  By focusing on computer glasses, polarizing sunglasses, and daily disposable contact lenses we show them ways their  lifestyle can be enhanced.

Your approach must be novel, engaging, and personalized.  

Through the use of digital variable printing, your patient's name is embedded in the photo to grab their attention.  The targeted direct mail card demonstrates the vision problem and offers a solution.

While traditional direct mail has a response rate of less than 1%, our practices have experienced an 8% response rate to these personalized messages. The opportunity for increased profit comes from products that patients need but rarely purchase.  Included with your purchase is three free months of Z-Analytics, our customized reports that measure your ROI to show you how your revenue has been increased. 

The Standard Package has pre-written content while the Deluxe Package allows you to change the wording to meet your preferences.

Setup Fee                                                                                      
One-time fee of $69 for Standard Package and $169 for Deluxe Package. This fee includes artwork and proofs.

How to get started:

 Submit the New Client Information form and a representative will contact you to create proofs with your office information and logo.  When you email your patient list to us use the Excel Database Template to submit the necessary patient information.